Category: OPINION

The customer is not looking for another hotel or restaurant but an experience. Now more than ever businesses are distinguished for their operational prowess and overall brand image. Simply put, quality service and good perception.   Look around you, there seems to be no shortage of, good and not-so-good, businesses in Nigeria these days. Fresh… Continue reading Built to last: Steps To Building a Formidable Hospitality Brand

  The importance of brand strategy to hospitality businesses cannot be overstated. Fundamentally, a brand strategy is aimed at providing a distinctive, yet easily identifiable and relatable image for a business. With the right brand strategy, you are aiming to be distinguishable from the competition, yet popular with your existing and potential customers. We will… Continue reading Brand Strategy for Hospitality Businesses: A Quick Checklist for you

Customer experience is critical to the success and longevity of a hospitality business. The more you improve customer experience, the better it is for the profitability and reputation of the hospitality brand. The capacity to attract and retain customers is at the core of any hospitality brand’s success story and this can only be possible… Continue reading The Importance of Customer Experience in Hospitality

Owning a restaurant is a dream business for some people. In addition to being financially rewarding, it is one of those businesses with limitless potential. While starting a restaurant business can be challenging, a proper understanding of these factors will empower aspiring restaurant owners to avoid common mistakes and unnecessary pitfalls.    Failure to have… Continue reading Starting a Restaurant Business: Pitfalls to Avoid